Over the weekend I drank a 2007 Firestone Gewurztraminer from California's Santa Ynez Valley just north of Los Angeles. (I'm going to use the French spelling so I don't have to mess with the umlaut.) This ran me about $13.
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This one much more body than the first one. Very fruity, either apple or pear notes. Not terribly "spicy" but that's ok. I drank some with both a grilled pork chop and a snack later one evening, and it went well with both. I probably could have drunk the whole bottle at a sitting if I hadn't watched myself.
In short: very nice wine, and it's close enough to a Riesling that people who think they don't like Gewurztraminers should like it too.