Last week I drank a 2010 HandCraft Artisan Collection pinot noir that ran me about $25.
Frankly I've drunk other pinots that were cheaper and that I liked better. I had their petite sirah a few weeks back and my reaction to that was sort of meh too.
Nothing wrong with this wine; if you want a nice red for, say, chicken or sipping in the evening it should be fine. I just didn't think it was very distinctive. The label says they add a bit of sangiovese, which adds spice and berry notes to the mix. Pinot already is known for "berriness" just by itself although I may have picked up the additional spice notes.
An OK wine but if you like pinot you can do better for the money.